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LinkedIn tips and tricks
LinkedIn is a necessary tool that has become synonymous with the type of job we do. Of course, when we all think about LinkedIn, we think about job hunting or getting headhunted. But it can be so much more than this. It is your window to the world which can always be viewed by all stakeholders – managers, colleagues, friends, family, clients, etc… It is your personal advertising billboard. So, to only invest time on it when you are on the hunt for a new job could mean taking a serious career risk. Your LinkedIn profile is an ever-evolving embodiment of your skills and experiences.
10 key steps
Increasingly employers are looking at your online presence to understand more about your potential as a new hire. Over two-thirds of hiring managers look at a candidate’s LinkedIn profile before making their decision. Having a LinkedIn profile that showcases your unique qualities may be the deciding factor in getting an interview.
In our experience, a stand-out LinkedIn profile has a powerful, attention-grabbing headline that really sums up your potential as a candidate. It includes your photo and uses storytelling elements to really engage a recruiter or hiring manager. Your LinkedIn profile can also be a valuable source of social proof, with past colleagues and managers able to recommend you and validate your skills on your profile.
To delve deeper into the ideal LinkedIn profile, we’ve crafted 10 key steps to creating a powerful LinkedIn Profile.
Our 10 step guide
Customise Your URL
Right so another top tip is to customise your URL.
This is important to be able to help people find you.
If you think there are 500 million LinkedIn users now with 2 users joining every second (!!) finding the person you’re looking for could be a bit like searching for a needle in a haystack.
The default URL is generally a combination of name and several numbers, yuk.
The ideal URL would be to shorten that to your first name and last name and maybe with a reference to you and your specialism
If you find that has already been taken, look for another memorable combination.
Perhaps including a middle name or initial OR maybe first name, surname followed by the word Treasury.
In my case, I made mine https://www.linkedin.com/in/mrtreasury/
Both for Mike Richards Treasury and also the added benefit of MR Treasury ?
It takes seconds and really will make a huge difference.
How to change your URL
To change your public profile URL:
- Click the Me icon at the top of your LinkedIn homepage.
- Click View profile.
- Click Edit public profile & URL in the right rail.
- You’ll be redirected to the Public profile settings
- Under Edit your custom URL in the right rail, click the Edit icon next to your public profile URL.
- It’ll be an address that looks like linkedin.com/in/yourname.
- Type the last part of your new custom URL in the text box.
- Click Save.
Source: www.linkedin.com
