Ok so moving on to the next top tip – The Summary.
The Summary is perhaps one of the most important tools for marketing your skills and advancing your career.
Think about it – what’s the first thing you would do if you were going to have a meeting or conference call with someone you’d not met before?
I know I’d be straight on LinkedIn checking out their Headline and Summary and finding out who they are and what they do.
That’s the world we’re in now.
People are learning about you online before they even shake your hand.
Jeff Bezos the CEO and Founder of Amazon said it well…
“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”
So, focusing your attention on creating a great summary is key to building your personal brand.
The ironic thing is many people leave it blank or merely list their experience.
You have 2000 characters to present an amazing picture of yourself and what makes you great, so make the most of it.
What’s more, in this section LinkedIn allows you to add videos, images and documents so you can really make it come alive with real evidence of your contribution to the industry.
Let us look at my profile as an example…
You may be thinking it is a little more straight-forward for me as I clearly work in the service sector and can target a very specific audience BUT this is exactly where I would tell you to start.
Forget the content just for a second and think;
Who do you want to read your profile? And what do you want them to know about you?
Unless you get this clear in your mind, you risk your Summary appearing disjointed and lacking focus.
Mine (example below) clearly states what I do, it answers a readers potential problem, it clearly shows how people can contact me.
It deliberately reads as I prefer to with my clients i.e. not too formal, an authentic voice, relaxed and personal, and lots of evidence of the work I do through my videos and articles.