Knowledge and Passion
In terms of what to write – the absolute rule of thumb here is ONLY write about what you know and passionate about.
If you choose a topic that is relevant and important to you – it will probably be relevant and important to your reader.
Write for your Audience
Another tip I’d give here is to write for your audience, not for you.
If there are more “me” s than yours it is probably a sign that the article is not relevant to the reader.
Just as you as busy Treasurers will find it hard to find the time to write the article – the busy Treasurers reading it are also under time pressures.
So, do not make it too long.
Could someone read your whole article during a 5-10-minute coffee break.
Also, how is it structured – don’t use one long paragraph, break it down into readable chunks.
Numbered lists are also a good idea as it gives the reader a heads-up on how long it’s going to be
Call to Action
The final point I’d make here is to always include a call to action.
This may be something like:
“If you like my post please share it with your friends and colleagues and give it a thumbs up by sharing your comments below”
Aim to write Posts monthly and an Article every quarter
Use visuals to make the Article stand out
Design catchy Titles to make the Post / Article grab the reader’s attention
Does it pass the ‘So What?’ test