Why We Created The CFO Boxset
Hello everyone, its Mike Richards from The Treasury Recruitment Company here. It's been awhile since I last did a video for you guys so I wanted to bring you up to date with a couple of things we've done throughout lockdown and tell you about our latest set of video releases
All our videos are based around what I call a concept that one of my informal marketing mentors, Marcus Sheridan calls the “They Ask, You Answer” philosophy.
It is based around the idea that as a business, we have to have an obsessive focus on answering your questions, whether you're a Treasury professional or a CFO, we need to give you the answers to the questions that you're asking us every day.
So, to help you we've created a CFO Box Set.
This is an area of the website where I have gathered all the questions I get asked by CFO’s when recruiting a Treasurer for them.
There are articles there and videos that help CFO's at every stage of the recruitment process.
Now you might notice that as they say in those videos the camera adds 10 pounds. Well, they weren't kidding! We had to film the videos in widescreen just to fit in most of my cheeks and my double chins!
But anyway, the benefit for me personally was that once I did all these videos, I decided to lose some weight. 22 pounds, a lot of swimming and now you can see we don't necessarily have to do it in widescreen, we can probably do it in portrait! Anyway, let's move on.
So, all our client videos were originally due for release in March 2020, as you know, very quiet month, treasury recruitment market slowly picking up post-Christmas, bonuses coming through, great timing.
I said, great get all these videos out for our clients then COVID happened, brilliant!
Global pandemic, everything stopped.
18 videos creative for you guys and a temporary hold on all recruitment activity basically for treasury across the world, for all our companies and our clients.
But the issue was, what was then happening to our candidates?
You guys still needed help.
So, we changed direction, pivoted if you were, if you like rather and we created our Candidate Bounce Back Program.
So, over the lockdown for three to six months we had run the program two or three times. We were helping candidates find roles and the Bounce Back Program is still available on the website so you can go there anytime and they're free on there.
There’s advice about goal setting, there's advice on there about how to improve your CV / resume, then also to do your LinkedIn profile.
There's interview advice and all this free advice is to help you as Treasury professionals find your next role.
That's what we want to do. Now the market had started to return, we're in a near post pandemic treasury recruitment world.
Vaccines are on the horizon, hopefully and I can see us slowly getting back to what is a new normal. Much more of a working from home, but a bit more balanced as well. But it's now time to release all this great material for you guys.
Now I know, as I see a lot of the time I get copied by people, but imitation is a form of flattery, I think.
Now as well as the CFO Box Set there are ten other videos.
We talked about the rise of technology and artificial intelligence in treasury.
We talk about making moves internationally.
We also relate a story about how I was accidentally recommended by one of my rivals, quite an interesting story.
All very easy to access, just go to treasurytv.com or our YouTube channel,
which again is called the same Treasury TV.
Hope you enjoy all of them if you have other areas you want me to cover
or you want advice, then just drop me an email email@example.com.
Happy to answer any of your questions and just here to help.
Thanks very much for your time.
Many thanks. ...