People often ask me why we put so much effort into our treasury events.

After all, they’re free to attend, so what’s in it for me?

And the answer is pretty simple.

Because when I looked around the treasury profession a few years ago, I realised something was missing.

There were conferences, industry events, and networking evenings.

But too often there was an agenda attached.

A service would want to sell something, or a sponsor would want stage time (I know because I’ve had to turn down plenty of them myself!).

I wanted something different…

My goal was to create a space where treasury professionals could simply learn from and meet each other without the sales pitch.

That vision came to life once again at what has now become our biggest-ever Treasury Career Corner LIVE event in London last month.

We had 32  senior treasury practitioners sitting around the room from 3pm to 6pm discussing the challenges they’re facing right NOW!

What’s working.

What’s not working.

Career development.

How they’re approaching treasury systems. New technology.

It was amazing, but to me, it wasn’t the best bit.

You see, I’m often at events filled with people at the start of their treasury careers… but how often do those people actually get the chance to sit down with an experienced Group Treasurer and ask whatever they want?

For most people, probably never.

But we gave people the chance to change that; to learn from people who’d already walked the path ahead of them.

We had 24 treasury professionals from Treasury Assistant to Senior Treasury Manager sitting with Stuart Case the Treasurer at Sky, Louise Woodroffe, Head of Treasury at Hastings Direct and Tanja Holden the International Treasurer from Acrisure sit with each group and answer the questions they wanted to ask about their treasury careers.

• How did they get into treasury?
• What mistakes did they make?
• What would they do differently?
• What advice would they give their younger selves?

Those are the sorts of questions that can genuinely change someone’s career trajectory.

And afterwards, I got the same feedback from everyone…

“That was incredible.”

People often think networking means awkward conversations, business cards and LinkedIn requests. But that couldn’t be more wrong.

The best networking happens when people are learning together, sharing experiences, and building relationships BEFORE they actually need them.

That’s what this event was designed to do.

And this event itself was a great reminder of why networking matters.

Because throughout the questions, conversations, and stories, one theme kept coming up:

The strongest careers are rarely built alone.

So, a huge thank you to everyone who attended and contributed to making our London event such a success.

Whether you joined the roundtables, the panel discussion, the networking afterwards, or all three – you helped create exactly the sort of conversations we wanted these events to encourage.

And if you missed this one…

Don’t make the mistake of saying “Maybe next time.” Instead, make sure you’re there!

I’ll see you at the next one.

Best regards,

Mike

I got called a treasury influencer last week…

It made my skin crawl.

Now I know they meant it as a compliment, but I still hate it.

Maybe it’s because when I hear the word influencer, I immediately think of people trying to get attention for attention’s sake.

• Look at me!
• Look what I’m doing!
• Look where I am!

But that’s never been what I’ve been trying to do.

In fact, if you go right back to why I started most of the things we do today, none of them began as some grand marketing plan.

I simply wanted to help treasury professionals.

17 years ago, when my daughter was eight.

She asked me;

“Dad, what do you do for a job?”

I started to try to explain about treasury, what corporate treasury was and how it fitted into the finance team, etc…

In response, I got a very blank-faced look from Emma, and another question: “So what do you do?”

After a bit more thought on how to help, it makes sense, I vividly remember saying;

“I get people jobs.”

And that’s still probably the best description.

Everything else has grown around that.

The podcast came from wanting treasury professionals to share their stories…

The salary survey came from wanting to help people understand what they were worth….

The live events came from wanting to help treasury professionals network in a constructive, education-filled environment…

This very newsletter you’re reading came from wanting to share the advice I found myself sharing each week.

None of it was designed to make me the centre of attention. Quite the opposite.

That’s why in our podcast, I’m never the star. The guest is.

I’ve spent over 25+  years talking to treasury professionals, and I find their careers and the stories of their careers fascinating.

• How did they get into corporate treasury?
• What mistakes did they make?
• How did they build their careers?

Those are the stories worth hearing. Not mine.

What happened over time was something I never really planned…

Our salary survey gained traction. Our events expanded. The newsletters were shared.

The Treasury Career Corner podcast has grown to over 430 episodes and over 280,000 downloads.

Eventually, they all started connecting together.

And it all helps me to help other people in different ways.

Some people come to us because they’re looking for a role, others want hiring advice.

Some people want networking opportunities, others want to benchmark their salary.

The funny thing is that recruitment itself comes down to two things:

1. Are you looking for a new role? Or…
2. Do you need to recruit someone for a treasury role?

That’s it.

Because for some recruiters, that’s where the relationship begins and ends.

A quick conversation. A transaction. Then silence until the next vacancy appears.

I’ve never wanted to work that way.

Treasury professionals deserve more than a recruiter who only appears every six months asking, “Got any jobs?” or “Ready to move yet?”

Sometimes they need advice about a career decision.

Sometimes they want to understand what the market is doing.

And sometimes they just want to connect with other treasury professionals facing the same challenges.

That’s why I’ve always believed the relationship should be bigger than the transaction itself.

Sometimes all you need is a conversation to help you avoid making a mistake.

So am I a treasury influencer?

I still don’t think so. I’d much rather be known as someone who helps treasury professionals.

The podcast, events, salary survey, newsletter, and the videos are all just different ways of doing that.

And if that occasionally influences people along the way…

Well, I can live with that.

Best regards,

Mike

Seven and a half years ago, I started a podcast because I genuinely loved talking to treasury professionals.

That was it.

There was no grand strategy. I just thought treasury people were interesting.

I often joke that I fell into recruiting treasury professionals because recruiting specialists meant they were often paid more than generalists.

But when I got into the profession, I quickly realised that a lot of treasurers were very much like me:

Commercial, relationship-focused, often the first to the bar and the last to leave it

The more conversations I had, the more I realised treasury careers are packed full of stories nobody outside the profession ever hears.

Stuff like funding deals, cash crises, acquisitions and restructures, or career pivots.

So I started recording those conversations…

And from day one, the guests were always the stars of the show.

That’s why the podcast has lasted more than seven years and grown to over 430+ episodes.

And then something interesting happened…

People started talking about it.

They would mention a guest I’d recently spoken to. Or say that a particular episode really helped them. Or just straight up complement the podcast.

Then Pat Culkin at the AFP suggested something that changed everything.

He said:

“Have you ever thought about getting the podcast accredited for CTP credits?”

I didn’t even know that was possible, but it sounded amazing! So I went for it.

(Turns out that was a huge amount of work…)

To make the podcast officially accredited, everything had to be structured properly:

• quizzes
• verification
• scoring
• certificates
• tracking

And starting out, every quiz was manual.

I had to review transcripts, create questions, upload answers and verify everything individually. Each episode probably added another few hours of admin on top of recording it.

All I can say now is thank you Claude.ai for helping me create them…

I kept thinking…

This is worth doing.

Because treasurers were already listening while commuting, travelling, at the gym or simply walking the dog – and now they could earn CTP credits while doing it.

Previously, you’d have to attend conferences or webinars to maintain your credits, which was never convenient.

But now, the podcast makes it easy:

1. Listen when you want.
2. Complete a short quiz.
3. Receive verified credits.

Simple.

And because the episodes are based on real treasury careers and real treasury leadership, people actually seem to enjoy doing it.

And for me, one of the best parts is that people often end up networking with podcast guests afterwards…

One episode leads to a LinkedIn connection, then a conversation, and for some, it’s even led to a future opportunity.

Now, more than 250,000 downloads later, the idea behind the podcast still hasn’t really changed…

Treasury professionals sharing what they’ve learned and helping other treasury professionals.

Just now, you can get it with your CTP credits attached!

You’re welcome

Best regards,

Mike

I recently connected with Pat Culkin, Head of the US Association of Financial Professionals.

During our conversation, he asked me a simple question, but it caught me off guard.

He said, “So… are you a recruiter, Mike?”

It made me stop because, to myself, it was obvious.

I was about to reply, “Of course!”

But he followed by saying he was unsure because he’d seen me in:

• The Treasury Career Corner Podcast
• Treasury Career Corner LIVE events
• The Treasury Salary Survey
• Roundtables and community discussions
• And on top of that… treasury recruitment!

So then I understood why he was asking.

And to anyone who’s wondered the same, yes. First and foremost, I’m a treasury recruiter.

But there’s a reason I do everything else…

Because, to me, there’s nothing worse than the classic recruiter approach I like to call “the Ghostbuster”.

They phone you up and say: “Hello, got any jobs?

“If you do, call me!”

That’s it.

No insight. No advice. No value.

Those recruiters are hardly what you’d call a consultant.

And when you consider that most treasury professionals change jobs every 3 to 5 years, if you only ever hear from a recruiter when they want a job brief, you should ask yourself…

What value have they actually added in the years between those conversations?

That’s why we’ve built what I call our ecosystem.

Everything we do is designed to support treasury professionals, not just fill jobs.

That includes:

• The Treasury Career Corner Podcast
• The Treasury Salary Survey
• Treasury Career Corner LIVE events
• And smaller, more focused roundtables where treasurers can speak openly with peers

All of these things exist for one reason: to help the treasury community.

Yes, I earn a living from recruitment, but I believe you earn that opportunity by adding value first.

So yes, I am a recruiter.

And if you’ve got a job, you certainly can call me (call any of the Ghostbusters out there at your own risk!).

But my goal has always been much bigger than that.

That’s why we’re always continuing to build on that ecosystem…

More events. More roundtables.  And more ways for treasury professionals to learn from each other.

Because when the treasury community grows stronger, everyone wins.

Best regards,

Mike

Most people take part in our salary survey for only one reason.

They take it because they’re thinking:

“Am I underpaid?”

And fair enough. That’s exactly what it’s there for.

And with over 1,700+ treasury professionals in the dataset now, we can give a pretty accurate answer to that.

But once you get past the numbers…

That’s where it gets interesting.

Because to me, the real insight isn’t what people are paid, it’s how they feel about their roles, and treasury in general.

When you dig into the data, you start to see how the treasury profession is really looking right now.

So, I wanted to share a few examples and key takeaways directly from our latest salary survey results.

Hopefully, like me, you’ll find them pretty eye-opening.

Let’s start.

The Data

Across the entire survey – in the UK, USA, and Europe – roughly 1 in 4 treasury professionals are unhappy with their salary (and in Europe, that actually rises to over 1 in 3).

Now, you might think that’s the big issue, but it’s not.

Because when we look at WHY people are unhappy, salary isn’t actually the main driver.

The number one issue?

Lack of progression.

Not pay. Not bonus. Progression.

And that tells you a lot.

Then we look at something else…

Are people feeling valued in their treasury roles?

Again, about 1 in 5 treasury professionals across the board say they don’t feel valued by their manager.

That might seem like a small fraction, but to me, it’s a big number.

Because you can fix salary over time. But it’s much harder to fix how someone feels about their role day to day.

And when we look at what actually makes people happy in their roles, it’s not surprising:

1. A good boss
2. Good work-life balance
3. And varied, meaningful work

Simple things. But when those aren’t there, that’s when people start looking elsewhere.

A stalled market, not a weak one

If you just looked at hiring volumes, you might think the market has slowed.

It has, but not because demand has disappeared.

And when you combine that with what we’re seeing in the survey – people not progressing or feeling recognised – you start to understand why the market feels quieter.

I’ve talked about it before, but treasury professionals are being more selective, cautious, and more risk-aware.

Many were ready to move but have chosen to wait.

So this isn’t a weak market, it’s a delayed one.

The talent you don’t see

One of the biggest myths in treasury recruitment is that the best candidates are applying for jobs.

They’re not.

The strongest treasury professionals are busy delivering value, leading projects, and influencing decisions.

They’re also the ones who are most likely to feel:

“I’m doing well… but what’s next?”

And if they can’t answer that question internally, that’s when they start to move.

And again, that’s not because of salary. They just want the opportunity to progress.

The technical bar is rising

The fundamentals of treasury haven’t changed.

Cash, liquidity, FX, funding. They all still matter, of course.

But what companies expect from their corporate treasury team has shifted.

It’s no longer enough to produce the numbers.

You need to explain them. Challenge them. Use them to influence decisions.

There’s a growing expectation to partner across businesses, and I’m seeing a lot more roles blending treasury with FP&A, data, and systems, plus more visibility at senior levels.

But there’s one real differentiator…

The ability to translate that technical work into commercial impact.

AI: Is it really impacting, or just noise?

AI is already reshaping how treasury teams work.

It’s removing manual tasks. Improving efficiency. Freeing up time.

But it’s also creating noise…

I’m seeing applications that all sound the same. Job descriptions are asking for things hiring managers can’t properly assess. And generally, trust instantly drops whenever something feels overly AI-generated.

I think the reality is simple…

AI will enhance treasury roles, but it won’t replace judgment, relationships, or experience.

Those are still the things that matter most.

To close

I want to say a huge thank you to the 1,700+ treasury professionals who took part in our salary survey.

Your input gives us a true, unfiltered view of the market. And the more voices we have, the clearer that picture becomes.

The reason behind it all is to help YOU. So please use the salary survey to benchmark your pay.

Understand where you sit and know your value.

But don’t stop there…

Also look at the bigger picture:

Are you progressing?

Do you feel valued?

Are you doing work that actually challenges you?

Because that’s what really determines whether you stay or start looking.

Best regards,

Mike

P.S. Please invite your colleagues to join the survey. The more responses we have, the stronger and more valuable the insights for everyone in the profession.

And if you haven’t already filled it out yourself, what are you waiting for?!

Click here to enter the salary survey and get your input included in the next lot of results.

Over the next 8 weeks, I’ll be travelling 21,000 miles to make sure of it.

Let me explain…

I had a different newsletter planned for today. But over Easter, I stopped and reflected…

In 4 days’ time, I will get on a plane to host my next Treasury Career Corner Podcast LIVE panel at TEXPO, in Dallas, Texas.

A week later, I’m back.

8 days after that, I’ll head to the West coast of the US.

In May it’s Dublin. Then Amsterdam. Then London.

That’s a lot of air miles. But it’s worth it.

When I was thinking about this it reminded me of a discussion I had with Jim, a senior treasury professional and a great friend to the business, who I caught up with when I was last speaking at the Windy City Summit Conference in Chicago.

Jim came up to me and said: “Mike, you seem to be everywhere at the moment!”

I said, “I’m not everywhere… I’m just where you are. I want to be here in the room with you.”

He smiled and said: “That makes sense. You do all this travel so you’re here with us. You’re not just talking the talk, you’re walking the walk.”

Early in my career, I used to think getting on planes all the time would be brilliant. Then you hit your third trip of the year… your third airline meal… and you realise it’s not quite as glamorous as you imagined.

So, what makes it worth it?

Being in the room with treasury professionals.

Here’s the reality…

I see people talking about how important it is to network with treasury professionals.

Recently, one of my competitors said exactly that.

But then in the next breath they told me they hadn’t met a single treasury professional face-to-face in the past 4 months.

That’s not networking. That’s talking about networking.

But credibility comes from showing up, not from sitting in your home office!

I did get asked recently whether I thought I was spreading myself too thin?

No, I replied. I’m backed by a great team.

My job is to be where you are.

Meeting you. Talking to you. Understanding what’s going on.

Right now, that means:

• I’m working on roles in Texas, so I need to be in Texas.
• I’ve just started recruiting a new role position in Atlanta. So, when I head to KYRIBA LIVE on the West Coast in 3 weeks’ time I will be meeting candidates who are based in Atlanta.
• Plus, the treasury professionals who I’m meeting over the next 3 weeks are often open to relocating for the right role.

This is a link to the position I’m recruiting in Atlanta, GA – CLICK HERE

These aren’t LinkedIn conversations. They’re real conversations, face-to-face.

Here’s what the next 8 weeks looks like

• TEXPO, Dallas, Texas: 750+ treasury professionals
• KyribaLive, West Coast, USA: 900+ treasury and finance leaders
• NeuGroup West Coast, USA: 100+ treasury professionals
• Dublin: 70+
• Amsterdam: 80+
• London: 100+

That’s over 2,000 treasury professionals. In 8 weeks. In the room.

And yes, there’s a cost to that…

• UK Dallas return: ~9,500 miles
• UK West Coast (US) return: ~10,800 miles
• UK Dublin return: ~900 miles
• UK Amsterdam return: ~650 miles

That’s over 21,000 miles travelled. Back and forth. Then back again.

But I’m happy to do it.

Because it let’s me see what’s happening in treasury. I hear what’s really going on, what’s keeping you up at night, where your team is stretched, the challenges you’re facing when hiring or looking for your next role.

And rather than just listen, it let’s me help and advise. I can connect you to opportunities, and to the people you need in your team.

Plus, that’s how I hear about roles as well. Because I’m there. In the conversation.

We talk about your treasury career, where you are now, what’s missing, and where you want to get to.

And I don’t only meet with candidates; if you’re someone who’s hiring, I can find out what challenges you’re seeing, who you’re really looking for, and what you need to do to attract the right talent.

I can find out ALL of this because I’m sitting with treasury professionals all day, every day, in the same room, having the conversations others aren’t part of.

So when people ask why I keep getting on planes – why I’m spending time in rooms with 50, 80, 100 treasury professionals at a time…

It’s simple.

This is where I do my best work. This is where I understand you.

And honestly, it’s my happy place.

Best regards,

Mike

P.S. If you’re coming to one of the upcoming events, come to my sessions. Come and find me. Let’s grab a coffee or a beer. Let’s have a proper chat about your treasury career and how I can help you or your team.

I’ve been hearing a new phrase a lot lately: “AI slop.”

It’s the term being used for content that’s entirely AI-created.

We’ve all seen it: synthetic voices, generated scripts, no human presence. Podcasts created in bulk. Articles written at scale. Images produced on demand.

One shocking example I’ve come across is a so-called “podcast factory,” reportedly producing 3,000 episodes a week, all with the aim of racking up hits rather than offering anything of value.

Maybe I should be worried. But to tell the truth, I’m not.

You see, I think people are already growing wise to it…

If you’re anything like me, as soon as you get a whiff of something being fully AI-generated, you switch off. 

I’ll read a few lines or listen for a few seconds, and if I suspect there’s no real person behind it, I’m out.

That’s why our podcast works: it’s real.

Every episode is a conversation with an actual treasury professional.

Real careers, real challenges, and real stories from people who have lived it.

That’s something AI can never do.

Now, don’t get me wrong, AI has its uses…

I use it as an editing tool to clean up audio (mostly removing the “ums” and “ahs”). But it never creates the content.

If I ever did that, I know I’d instantly ruin all the hard work I’ve put in and lose all the trust I’ve built. Because people would know in an instant.

Simply put, you can’t fake experience. Especially not in treasury…

We’re in a profession built on nuance, responsibility and context. Careers don’t follow scripts. And the people doing the job don’t speak in generic language (which AI only speaks in).

So when I hear about “AI slop”, I don’t see a threat. I see a reminder.

If you want speed and scale, you can try and generate it. But if you want trust, you still need a person.

And that’s what we’ll keep doing:

Real conversations with real treasurers, every week.

Best regards,

Mike

P.S. You can listen to the latest real Treasury Career Corner podcast here.

Show Your Love for Treasury

If you Love Treasury as much as we do, you might enjoy this!

We’ve created a The Treasury Recruitment Co. Store, with a handful of treasury-themed items you can use, gift, or keep on your desk to show your love for the profession we all spend our lives talking about!

It’s a bit of fun, and a way to show some appreciation for treasury and the community around it.

If that sounds like you, you can take a look here:
https://the-treasury-recruitment-co-store.myshopify.com/

Right, back to why I love treasury…

Valentine’s Day is just around the corner, so I thought I’d write about something close to my heart.

Any guesses?

It’s treasury, of course!

I’ll start with a quick story…

A few years ago at a conference, BELLIN Treasury Management used to ask treasury professionals LIVE on camera:

“Why do you love treasury?”

Most answers were what you’d expect.

They love challenges, problem-solving, every day is different, etc, etc.

So, when they asked me, I said:

“I love treasury because it pays my mortgage.”

It got a good laugh (and I meant it!), but here’s what I’d add to that:

Treasury has given me a career and job security.

It’s my passion. And now, I have a front-row seat, just as many treasury folks do, seeing how businesses actually run.

All in all, it’s been very, very good to me.

And I have a genuine respect for the role and those that work in the treasury profession.

Since then, that “love affair” has only grown…

Through the Treasury Career Corner podcast alone, I’ve spoken to hundreds of treasurers across the world. I’ve heard about the pressure, the challenges, the responsibility, and the moments where decisions have shaped the future of a business. 

I love talking about this stuff. And the more I listen, the more I understand just how important this profession is.

So, when people ask me what a treasurer actually does, I put it like this:

• You’ve got your tax team focused on minimising your tax bills.
• Your financial controller is accounting for all the finances.
• And then you’ve got the treasurer, looking after today’s money and what comes next…

That could be acquisitions, new markets, funding strategies, risk, liquidity – everything on the road ahead.

So, when a company wants to move, it asks its treasurer what to do.

That’s why I find the role so powerful.

The teams are often small, but the responsibility is huge.

But that’s just what I think. There’s the other side of it…

Not everyone who works in treasury always loves it.

Just this week, I heard from a treasurer who said she felt demoralised and was questioning whether to “stick it out”. And I hear that often.

But I think in most cases, it’s not that people have fallen out of love with treasury. They’ve just fallen out of love with a particular role, a particular environment, or a situation where their skills and the job simply aren’t aligned anymore.

So, in the spirit of Valentine’s Day, here’s my honest message:

If you love Treasury – brilliant! I love that you do…

However, if you’ve gone a bit cold on it lately, that doesn’t mean the relationship is over. Sometimes it just means you’re in the wrong role.

So, if you want help finding a position that reminds you why you chose this profession in the first place, you know where I am.

Happy Valentine’s.

Best regards,

Mike

P.S. Why do you love treasury?

This comes up frequently, so I wanted to address it properly.

When I first started in recruitment, the very first retained role I recruited for was the Head of ALM for Barclays Bank, rapidly followed by the Head of ALM at NatWest.

These were senior, highly technical positions inside group risk. Managing the bank’s actual liquidity and capital – the stuff that keeps the institution strong – not client money or customer deposits.

So, I went headfirst into ALM, Monte Carlo simulations, VaR…

I met with some amazing Heads of Group Risk & ALM, learned some of the intricacies, and I genuinely loved that world.

But over time, something became very clear to me…

In banking treasury, you tend to become highly specialised…

Cash management. ALM. Liquidity. Funding, etc. It’s one lane taken very far.

The expertise is an inch-wide but a mile-deep.

Corporate treasury isn’t built like that.

In a corporate role, cash management is just one part of the job.

So is FX…

So are systems…

So is debt, risk, stakeholder management, team leadership and strategic planning.

It’s broader by design.

You’re expected to join the dots across multiple disciplines, not sit inside one.

That difference matters. Especially for candidates.

I often speak to people in banking who want to move into corporate treasury.

Now, some DO make the transition. But it’s rarely simple. 

To step out of a specialist position and into a much broader corporate role, many have to move down in title, scope and sometimes salary (often significantly) to rebuild from a different base.

Keith Gaub – Vice President and Assistant Treasurer at Bristol-Myers Squibb – did that exact thing. He talked to me about his sacrifices (and eventual payoffs) of stepping down in title and compensation on a podcast last year, which you can listen to here.

And that’s why I’ve made a very deliberate choice:

• We don’t recruit sales roles in banks
• We don’t recruit group risk / ALM roles
• We don’t recruit across dozens of banking functions.

We recruit corporate treasury. That’s it.

Trying to remain active in banking treasury recruitment never made sense for a specialist firm like ours. It’s better for our clients, candidates, and ourselves if we stick to our lane.

Because depth matters.

I love being a Corporate Treasury Recruitment specialist and I want to be a genuinely valuable treasury recruiter.

That’s also why I love corporate treasury…

I love talking to corporate treasurers about liquidity, debt, FX, risk, systems, careers, teams and progression.

I love hearing their stories on the podcast – over 400 episodes, hundreds of professionals, and 7+ years of conversations.

And I love helping businesses and treasury professionals find the right long-term fit.

So, if you’re in banking and considering a move, I’m happy to share the details of banking treasury recruiters who can help you depending upon where you are in the world.

But when it comes to recruitment, we are…

Corporate Treasury Recruitment Specialists.

Best regards,

Mike

P.S. Without the risk of sounding too confident… We’ve been successfully recruiting for corporate treasury roles for over 25 years, so if you’re looking for a new role in Corporate Treasury please reach out and connect!

It was my first ever event in Amsterdam, and I was very nervous…

When I launched Treasury Career Corner Live in the Netherlands, I had this picture in my head of me and the speakers sitting in a half-empty room, handing out drinks to each other.

But that didn’t happen.

Within 24 hours, 32 treasury professionals had registered.

A couple of days later we hit 50.

By the time I’d returned from the US Treasurers Conference in Boston, we’d completely filled our 70-person venue.

And then something I’ve never experienced before happened:

We went over capacity.

People kept signing up. People kept emailing. And on the night itself, the room was completely full as delegates brought other treasury colleagues too!

After the event, I asked several attendees why they’d come, and they all said the same thing in different ways:

“We don’t get events like this here.”

They told me there are plenty of bank events and plenty of tech events – but those gatherings are usually built around sponsors, sales pitches or product demos.

Useful in their own way but they are often sales-led rather than ours that is 100% geared towards helping them as treasury professionals develop their treasury careers.

This event was different. 

It was a room of peers talking honestly about real roles, real challenges and real progression.

Because of that, word spread fast.

The next morning my inbox was full of messages from people who hadn’t even attended:

“I heard great things – when’s your next event? Can I attend?”

“My colleague came last night and said it was brilliant. Where do I sign up for the next one?”

I’ve run dozens of events over the years, but I’ve NEVER had that kind of response.

It taught me something important:

Treasury professionals will show up when the content is genuinely for them.

Not for a sponsor.

Not for a product.

Not for a sales pipeline.

But for their development and their careers.

So, to everyone in the Dutch treasury community who attended, supported, spread the word or sent someone my way – thank you. The response was incredible, and I’m immensely grateful.

And yes… there will definitely be a next one!

Best regards,

Mike

P.S. Where would you like to see the next Treasury Career Corner Live?