I’ve always been a bit sceptical about posting personal stuff on LinkedIn. Work is work, right?
But here’s the thing, I know that whenever I have shared personal moments, those posts outperform everything else.
A while back, I posted about celebrating 20 years in business. It wasn’t a hard-hitting treasury insight, just a moment of reflection.
Guess what?
It got more engagement than half my technical posts combined.
And that’s because people connect with people – not just job titles.
Now, don’t get me wrong. I’m not saying you should turn LinkedIn into a personal diary. There’s a balance.
Posting for the sake of posting (“Here’s what I had for lunch”) probably isn’t the best approach…
But sharing something real that ties back to your work? That’s where the magic happens.
Because the truth is, the more people know you, the more they want to work with you.
And this applies to job seekers too.
I see it all the time in recruitment. Two candidates, equally skilled, both great on paper. One gets the job. The other doesn’t.
Why?
Because one was more than just a CV.
They had personality.
They built relationships.
They showed they could be a team player.
Treasury used to be a numbers-first game. But now? Emotional intelligence matters just as much as technical skill.
And it’s the same with networking. No one remembers the person who just exists on LinkedIn, silently scrolling. They remember the person who shows up – the one who shares insights, adds value, and maybe occasionally posts a photo of what they got up to on the weekend.
Best regards,
Mike
P.S. You can see what I did a couple of weeks ago with my eldest son!
