Let’s play a quick game. Be honest…
When was the last time you posted on LinkedIn?
A few weeks ago? A few months? Never?
If you’re feeling called out, don’t worry – you’re in good company.
I recently hosted a session for TMANY, the Treasury Management Association of New York and during our session we ran a live poll asking treasurers how often they posted on LinkedIn, and the results made me literally bang my head on the table.
- 48% said they “occasionally” remember to post
- 42% admitted they “rarely” post, or hadn’t in years
90% of treasury professionals admitting they are essentially INVISIBLE ONLINE 
OK, I get it, LinkedIn has long been seen as a “job site.”
And you might think that posting regularly sends a signal that you’re looking for a new job…
But that’s the biggest LinkedIn myth out there.
Your LinkedIn is your digital business card.
It’s not just about job hunting. It’s about making connections, showcasing expertise, and, most importantly, making sure the world knows you exist.
Because if you don’t show up, someone else will.
Think about it:
Have you ever wanted to be invited to speak at a treasury event?
Posting insights and engaging in discussions makes you visible to conference organisers. (I know because this happened to me – before, I had to ask for speaking slots. Now, they invite me!)
Do you want to expand your network beyond the same 30 people you talk to daily?
Posting means new people find you, interact with you, and see you as someone worth knowing.
Are you hoping for a career move down the line?
Recruiters (like me) don’t just search for people actively looking for jobs—we look for people who stand out. If your profile is collecting dust, you’re missing out.
Now, let’s get into what I suspect is the real problem…
What the hell do you post on LinkedIn?
Well, it doesn’t have to be ground-breaking. Here are three simple ideas:
- Commentary on industry news – If something big happens in treasury, share your thoughts.
- A quick career lesson – Did you solve a tricky problem at work this week? Share it (without breaching confidentiality, of course). I’m sure others will relate.
- A win (big or small) – Closed a great deal?
Implemented a new process? Improved a system? Celebrate it! If you don’t – then who will?
It’s a numbers game. You don’t need every post to go viral.
You just need to show up.
Regards,
Mike
P.S. Here’s a challenge: post something in the next 7 days. I promise, no one will think you’re job-hunting just because you posted a treasury-related thought.
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