How To Write a Great Job Description That Helps You Successfully Recruit a Superstar!

I originally titled this article as “Writing the Perfect Job Description” but I had the niggling feeling I get when I know something is wrong.

I call it the itch at the “back of my head” moment.

Why? Because I knew I wasn’t being honest with you!!!

I have been recruiting for the past 25 years and most of the job descriptions I read are pretty poor….

So let’s start with our goals in mind.

Goal 1 – A potential candidate is interested enough in your company to read your job advertisement.

Goal 2 – They read the job advert is read by them and they decide to apply for the role.

Goal 3 – You send them the Job Description, they read it and decide to progress…..

Goal 4 – They are interviewed for job, they are the best applicant they get offered and accept the job.

OK there are a few more bits but you get the idea.

So as the recruitment market booms back into life, competition for candidates has never been fiercer.

OK how do you engage?

How do you present the role?

It’s easy,


A well written job description saves time in the recruitment process as it helps candidates, hiring managers and recruitment consultants to be clear about the requirements of the role. If done well it will attract candidates quicker and of a higher quality than you have previously recruited.

Your job description needs to describe the demands of the job and paint a picture of the job, so make the picture bright!

Explain why the job exists and its relationship to organisation’s objectives and why you would want to do the role.

The main duties and responsibilities and how the job relates to those of others in the organisation can be described by keeping in mind why these duties will help the company and how the individual will make a contribution.

Download the Job description checklist