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LinkedIn tips and tricks
LinkedIn is a necessary tool that has become synonymous with the type of job we do. Of course, when we all think about LinkedIn, we think about job hunting or getting headhunted. But it can be so much more than this. It is your window to the world which can always be viewed by all stakeholders – managers, colleagues, friends, family, clients, etc… It is your personal advertising billboard. So, to only invest time on it when you are on the hunt for a new job could mean taking a serious career risk. Your LinkedIn profile is an ever-evolving embodiment of your skills and experiences.
10 key steps
Increasingly employers are looking at your online presence to understand more about your potential as a new hire. Over two-thirds of hiring managers look at a candidate’s LinkedIn profile before making their decision. Having a LinkedIn profile that showcases your unique qualities may be the deciding factor in getting an interview.
In our experience, a stand-out LinkedIn profile has a powerful, attention-grabbing headline that really sums up your potential as a candidate. It includes your photo and uses storytelling elements to really engage a recruiter or hiring manager. Your LinkedIn profile can also be a valuable source of social proof, with past colleagues and managers able to recommend you and validate your skills on your profile.
To delve deeper into the ideal LinkedIn profile, we’ve crafted 10 key steps to creating a powerful LinkedIn Profile.
Our 10 step guide
Nurture Your Network
My next top tip is now focused on how to get the most out of your network.
You can work extremely hard to build your connections, but these are only valuable to you if you make something of them.
You need to focus on building a relationship with them.
And to do this, you need to engage with them regularly.
Here are some ideas on how you could do this:
Share Content
We’ve talked about this already but writing Posts and Articles really can make you stand out as a thought leader and offers you endless opportunities to engage with your network.
Likes and Comments
What’s more flattering than someone liking or commenting on the work you have done?
By taking the time to like or comment on other people’s posts it will show them you value their relationship and it is likely they will return the favour for you.
Update Your Profile
By updating your profile regularly, it will keep you visible to those in your network.
Remember if you are out of sight, you are out of mind!
Acknowledging Your Connection’s Change of Status
As your connections will receive a status update message when you change your profile, you will also receive updates.
This might be if your connection has a work anniversary or a birthday, perhaps a change of job title or new position.
You have the option of “liking” or “sending a message”.
I would suggest sending a message as we all know the importance of making it personal.