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LinkedIn is a necessary tool that has become synonymous with the type of job we do. Of course, when we all think about LinkedIn, we think about job hunting or getting headhunted. But it can be so much more than this. It is your window to the world which can always be viewed by all stakeholders – managers, colleagues, friends, family, clients, etc… It is your personal advertising billboard. So, to only invest time on it when you are on the hunt for a new job could mean taking a serious career risk. Your LinkedIn profile is an ever-evolving embodiment of your skills and experiences.
No company updates, no press releases, no vacation pictures. Just a regular weekly nugget of knowledge that you can use.
Increasingly employers are looking at your online presence to understand more about your potential as a new hire. Over two-thirds of hiring managers look at a candidate’s LinkedIn profile before making their decision. Having a LinkedIn profile that showcases your unique qualities may be the deciding factor in getting an interview.
In our experience, a stand-out LinkedIn profile has a powerful, attention-grabbing headline that really sums up your potential as a candidate. It includes your photo and uses storytelling elements to really engage a recruiter or hiring manager. Your LinkedIn profile can also be a valuable source of social proof, with past colleagues and managers able to recommend you and validate your skills on your profile.
To delve deeper into the ideal LinkedIn profile, we’ve crafted 10 key steps to creating a powerful LinkedIn Profile.
I touched on Groups when I discussed ways to grow your connections, but Groups really are one of the most powerful networking features in LinkedIn.
Because by their very nature, they give you access to huge numbers of people who are already interested in the same topics as you.
Like-minded people sharing common skills and experiences.
BUT not only that – they are also an incredible source of information and knowledge.
So how many of you have joined Groups on LinkedIn?
This is the key point here really – there is no point joining a Group and sitting back.
You need to participate, I know LinkedIn doesn’t give them the attention they deserve but that doesn’t mean you need to do the same.
Start conversations. Like and Comment on other people’s posts.
Keep yourself visible.
To do this properly, it is important to be selective about which groups you join and how many.
LinkedIn allows you to join up to 100 Groups and obviously the more you join, the wider your network will be BUT if you don’t stay active and on top of the Groups you join, there’s not much point joining them in the first place.
So, do a search for some Groups now to get a bit familiar with how they work.
Maybe an initial general search for Treasury and see what comes up.
The picture shows how to Join Groups.