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Driving Diversity: Recruiting Strategic Talent for Porsche

The Challenge

Porsche’s Treasury & Corporate Finance Division was undergoing a significant transformation, shifting towards building a diverse, international team and departing from a more traditional structure that had been the norm for many years. The impending IPO added another layer of complexity to this transformation.

The VP of the division, who had recently featured as an amazing guest on our podcast with our CEO, Mike Richards, sought our assistance in filling key strategic roles within the evolving team and new structure.

With the prestige of the Porsche brand and an IPO beckoning we felt attracting candidates with the right mix of strategic and project-based skills would be a straightforward search but given the Stuttgart location and a wider workforce of treasury professionals across Germany who were incredibly happy in their roles did prove to be a challenge.

Our Solution

To address this challenge, we dedicated time to comprehend the specific requirements outlined by Porsche, both from the VP of Treasury and the HR team. The valuable insights gained from our podcast discussion with the VP provided an in-depth overview of Porsche as a business and the evolving department.

Leveraging our extensive networks, we focused on the key diverse criteria provided to us, sourcing and presenting a comprehensive overview of potential candidates interested in joining the group. We curated robust shortlists of passive candidates for each position, engaging in detailed discussions with the VP to offer key insights into each candidate.

The Result

Our efforts resulted in the successful placement of the new Head of Financial Markets, a crucial senior leadership role, in Q4 of 2023. Subsequently, we then recruited their new Treasury Trader under their leadership.

Our ongoing partnership with Porsche remains as close as ever as they continue to evolve their team. The trust placed in us by Porsche for these roles is attributed to our exceptional level of service and our ability to engage with inactive individuals effectively.


The success of this campaign was propelled by a strategic methodology, complemented by the unique addition of the podcast.

The podcast provided candidates with unparalleled insights into Porsche’s business and department, extending beyond the IPO, enhancing our recruitment approach, and strengthening our ongoing collaboration with Porsche.