A countdown from 15 to 1
Before we get into the countdown, a quick headline stat that still makes me smile.
Over 1 million LinkedIn impressions in 2025 so far 🎉
1,013,301 to be precise!
Thank you to everyone who’s read, commented, shared, disagreed, nodded along quietly, or messaged me privately to say “that one hit home”.
Now, let’s get into the Top 15 newsletter posts of 2025, counted down from 15 to 1.
- When You’re Sold a “Perfect” Treasury Role… and It Isn’t – 7,164 impressions
👉 https://treasuryrecruitment.com/when-youre-sold-a-perfect-treasury-role-and-it-isnt/
A reminder that glossy job specs and reality do not always align. This one sparked a lot of quiet DMs from people who had been there.
- Want a Reply from a Recruiter? Stop Treating Us Like Vending Machines – 7,214 impressions
Direct, honest, and very much from lived experience. It clearly struck a nerve on both sides of the conversation.
- You’re Visible… but for the Wrong Reasons – 7,683 impressions
👉 https://treasuryrecruitment.com/youre-visible-but-for-the-wrong-reasons/
Visibility comes up a lot in treasury careers. This one focused on how it can backfire if you are not intentional.
- It’s Getting Harder to Attract Treasurers. Here’s Why – 7,722 impressions
👉 https://treasuryrecruitment.com/its-getting-harder-to-attract-treasurers-heres-why/
Written very much with hiring managers in mind. A reality check on why “we’ve always done it this way” no longer works.
- Why Some Treasury Jobs Are “Top Secret” – 7,980 impressions
👉 https://treasuryrecruitment.com/why-dont-clients-always-advertise-senior-treasury-roles/
Pulled back the curtain on confidential searches and why silence does not mean inactivity.
- What I Learned from My Most Popular LinkedIn Post (and Why You Should Care) – 8,657 impressions
A bit meta, but useful. This one connected content performance back to real career behaviour.
- UK vs US Treasury Salaries: Whose Grass Is Greener? – 9,017 impressions
👉 https://treasuryrecruitment.com/uk-vs-us-treasury-salaries-whose-grass-is-greener/
Salary always gets attention, but this went beyond headline numbers into expectations and trade-offs.
- A Visionary Treasurer or Just a Cash Manager? – 9,671 impressions
👉 https://treasuryrecruitment.com/a-visionary-treasurer-or-just-a-cash-manager/
One of those posts where people saw themselves, sometimes uncomfortably so.
- How to Look Like a $375k Treasurer – 9,762 impressions
👉 https://treasuryrecruitment.com/how-to-look-like-a-375k-treasurer/
Not about bravado. About behaviours, mindset, and how senior treasurers actually show up.
- 372 CVs and Zero Results. What Went Wrong? – 10,015 impressions
👉 https://treasuryrecruitment.com/372-cvs-and-zero-results-what-went-wrong/
A case study that resonated with both candidates and employers for very different reasons.
- I Thought I’d Only Ever Do 10. Not This… – 11,356 impressions
👉 https://treasuryrecruitment.com/i-thought-id-only-ever-do-10-not-this/
A more personal reflection. Clearly one that people connected with.
- The Treasury Role That’s Going Extinct – 11,390 impressions
👉 https://treasuryrecruitment.com/the-treasury-role-thats-going-extinct/
This sparked plenty of debate, especially around how treasury teams are evolving.
- Are You Missing This? – 12,183 impressions
👉 https://treasuryrecruitment.com/are-you-missing-this/
Short, punchy, and very deliberate. Sometimes less really is more.
- Your LinkedIn Comments Can Make (or Break) You – 14,563 impressions
👉 https://treasuryrecruitment.com/your-linkedin-comments-can-make-or-break-you/
One of the most shared posts this year. Because how you comment says more than most people realise.
- Have You Seen the “Shopping List” Technique? – 16,665 impressions
👉 https://treasuryrecruitment.com/have-you-seen-the-shopping-list-technique/
The top performer of 2025. Practical, easy to apply, and clearly useful in real treasury career conversations.
A proper thank you
None of this happens in isolation, and it definitely doesn’t happen by accident.
Deirdre Martin
Thank you for keeping me accountable to showing up every single week with the newsletter and the Friday videos, even when diary chaos, travel, or life tried to get in the way. Consistency sounds simple. It isn’t. You’ve been a huge part of that discipline.
Luke Flamson
Thank you for helping shape, refine, and challenge the ideas so they land clearly, practically, and without nonsense. The behind the scenes thinking, editing, and “have you thought about this angle?” makes a far bigger difference than most people realise.
Carly Larcombe-Birks
Thank you for the continued support across everything. From organisation to logistics to keeping the wheels turning when I’m head down in content or conversations, I genuinely wouldn’t be this far without you.
And finally, thank you to the wider treasury community.
The readers, listeners, commenters, sharers, and quiet observers who keep engaging and pushing the conversation forward. This content only works because it reflects real treasury careers, real challenges, and real experiences.
